A design leader who loves the hard problems.

Staff Product Designer + Design Manager. I’ve led teams of up to 6 designers across brand, member experiences and AI, plus the complex systems behind them, and built the design and motion systems teams actually use.

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Selected work

Five flagship case studies in AI, fintech, systems and enrollment.

Included Health | AI Agent

Designing and launching Dot, our AI assistant

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Designing and launching Dot, our AI assistant
Included Health | Fintech

The money journey: billing and payments for members and the teams who help them

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The money journey: billing and payments for members and the teams who help them
Included Health | Motion system

Animation library: one motion language for a whole product org

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Animation library: one motion language for a whole product org
Included Health | Open Enrollment

Reimagining plan comparison and provider coverage with AI support

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Reimagining plan comparison and provider coverage with AI support
Included Health | Enrollment

Insurance card OCR: designing for every way a scan can fail

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Insurance card OCR: designing for every way a scan can fail
Leadership

How I lead

I believe what I learn should make others better, too. That’s why I teach workshops, mentor through Let’s Iterate, and share the systems I build.

01

Set the standard

I created the motion system product teams use, and I lead the Animation Guild that keeps every animation speaking the same language.See the animation library →
02

Teach the craft

I led the sketching workshop at the 2023 EPDD Summit, the only session not led by an executive, and spoke on AIGA SF’s panel on immersive storytelling in VR.See the workshop →See the VR panel →
03

Lead across companies

I helped lead a six-month coalition with seven employers, from research to an executive action plan for healthcare for Black employees.See the partnership →

Experiential design

Keynotes, launches and live events for global brands.

Adobe | Immersive World Building

Adobe MAX: projection mapping to power a brand pivot

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Adobe MAX: projection mapping to power a brand pivot
Deepsilver | Experiential Design

Deep Silver at PAX: big presence on a small budget

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Deep Silver at PAX: big presence on a small budget
Let’s work together!
Designed and coded with ❤ by David Moore. Copyright 2023. All rights reserved.