A design leader who loves the hard problems.
I lead design across brand, member experiences and AI, plus the complex systems behind them. I build design and motion systems teams actually use, and mentor designers along the way.
Selected work
Five flagship case studies in AI, fintech, systems and enrollment.
Included Health | Fintech
The money journey: billing and payments for members and the teams who help them
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Included Health | Motion system
Animation library: one motion language for a whole product org
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Included Health | Open Enrollment
Reimagining plan comparison and provider coverage with AI support
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Included Health | Enrollment
Insurance card OCR: designing for every way a scan can fail
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Leadership
How I lead
I raise the bar for the whole team, not just the file in front of me.
01Make the team fasterI built a demo kit and template repos so any designer can start from a working prototype on the design system.
02Set the standardI created the motion system product teams use, and I lead the Animation Guild that keeps every animation speaking the same language.See the animation library →
03Teach the craftI led the sketching workshop at the 2023 EPDD Summit, the only session not led by an executive. Outside work, I founded Let’s Iterate to mentor designers and design leaders 1:1.See the workshop →
04Lead across companiesI helped lead a six-month coalition with seven employers, from research to an executive action plan for healthcare for Black employees.See the partnership →
How I work
I came up in experiential design, building projection-mapped keynotes and game launches, where an idea only counts if a room full of people feels it. I still work that way. I don’t hand off screens. I build the whole experience, in context, so a team can walk it start to finish before production starts.
Show, don’t describePrototypes and motion over decks.
Flows, not screensEvery idea shown in the moment before and after.
Build on the systemTokens and components a team can verify.
Leave the team fasterTemplates, libraries and rules others reuse.
Experiential design
Keynotes, launches and live events for global brands.
Adobe | Immersive World Building
Adobe MAX: projection mapping to power a brand pivot
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