Partnering with Seven Corporate Giants to Enhance Healthcare for Black Employees
In 2022, Included Health (IH) announced the Black Community Innovation Coalition (BCIC), a partnership with seven existing customers, with the aim of co-innovating a care concierge and healthcare navigation platform to advance health equity for the Black community. This case study explores the approach taken by IH to address the healthcare needs of the Black community and highlights the key findings from their research. The study emphasizes the importance of building trust, providing access to culturally competent providers, and delivering educational resources to empower community members.
I followed the following approach to address the healthcare needs of the Black community and co-innovate a tailored offering:
The research conducted revealed crucial insights into the healthcare experiences of the Black community and how we as a company could improve. The key findings include:
In conclusion, I personally left this experience encouraged by Included Health's commitment to advancing health equity for the Black community. The research findings underscore the importance of building trust, providing access to culturally competent providers, and delivering educational resources. By addressing these needs, we have the ability to improve healthcare experiences and outcomes for the Black community. Ultimately the insights gained from this research will guide IH in developing a care concierge and healthcare navigation platform that aligns with the unique requirements and aspirations of the Black community, fostering health equity and empowerment.