Proven product design leader who builds strong partnerships to transform complex systems into impactful user experiences.

Included Health

Unified fragmented referral workflows post-acquisition, eliminating rework and driving operational consistency across care teams.
Built the company’s first design system, accelerating delivery and strengthening trust across product and engineering.
Founded and led Dot, a generative AI initiative focused on safe, scalable member-facing experiences across sensitive health moments.
Redesigned our clinical platform , Care App used by thousands of coordinators—cut training time, improved quality, and delivered 10/10 CSAT.
Established the Animation Guild and mentorship programs to level up design maturity and team culture.

Reimagined the mobile experience for 40M+ users, increasing engagement by 35%.
Co-led launch of Lively, a new video-first dating app, driving 500K downloads and expanding Zoosk’s product portfolio.
Designed and tested growth experiments that boosted conversion by 28% across paid and organic channels.
Cut customer acquisition costs by 45% by redesigning Facebook creative in partnership with their ad team.
Directed immersive campaigns—including a VR experience with over 2M views—that modernized the brand and drove earned media.

Delivered experiential campaigns for Adobe, Autodesk, HP, and NASCAR that won EX Gold and Complex Innovation Awards.
Led creative direction across identity, motion, and web—ensuring consistency from pitch through launch.
Strengthened client relationships by acting as both hands-on lead and strategic design partner.

Directed creative across TV, print, and digital for brands like HBO, W Hotels, and Hulu.
Led hybrid teams and collaborated directly with execs to align campaign work to broader brand goals.
Streamlined visual systems across fragmented channels, delivering more cohesive and effective campaigns.

Built branding, motion, and product experiences for clients across nonprofit, retail, and entertainment.
Delivered award-winning creative across web, mobile, OOH, and editorial.
Established a multidisciplinary foundation across design systems, storytelling, and cross-media production.