Staff Product Designer + Design Manager + Mentor
- Unified fragmented referral workflows post-acquisition, eliminating rework and driving operational consistency across care teams.
- Built the company’s first design system, accelerating delivery and strengthening trust across product and engineering.
- Founded and led Dot, a generative AI initiative focused on safe, scalable member-facing experiences across sensitive health moments.
- Redesigned our clinical platform , Care App used by thousands of coordinators—cut training time, improved quality, and delivered 10/10 CSAT.
- On the Care App and Concierge Referral projects, reduced time to delivery by 20% through smart design decisions and flow architecture—streamlining complex processes, building intentional paths through the experience, and aligning with clinicians, engineering, and operations to ensure clarity and speed.
- Established the Animation Guild and mentorship programs to level up design maturity and team culture.
Sr. Brand Experience Designer + Marketing + Product
- Reimagined the mobile experience for 40M+ users, increasing engagement by 35%.
- Co-led launch of Lively, a new video-first dating app, driving 500K downloads and expanding Zoosk’s product portfolio.
- Designed and tested growth experiments that boosted conversion by 28% across paid and organic channels.
- Redesigned our clinical platform , Care App used by thousands of coordinators—cut training time, improved quality, and delivered 10/10 CSAT.
- On the Care App and Concierge Referral projects, reduced time to delivery by 20% through smart design decisions and flow architecture—streamlining complex processes, building intentional paths through the experience, and aligning with clinicians, engineering, and operations to ensure clarity and speed.
- Cut customer acquisition costs by 45% by redesigning Facebook creative in partnership with their ad team.
- Directed immersive campaigns—including a VR experience with over 2M views—that modernized the brand and drove earned media.
Sr. Visual Designer + Art Director
- Led the strategic overhaul of Zoosk’s microsite ecosystem—audited hundreds of pages, reduced them to 40 high-performing templates, and created a feedback loop between design, marketing, and performance data.
- Built tighter alignment between product and marketing teams to ensure ads connected more naturally to in-product experience and brand tone.
- Directed campaign creative across paid media, landing pages, and email, balancing speed with consistency across touchpoints.
- Established testing systems to identify creative patterns that drove engagement, helping guide future campaign direction.
Brand experience to human experience
My early tenure at experiential agencies taught me to merge storytelling, technology, and emotion to craft immersive brand experiences, often using technologies years before they reached consumers. That early exposure shaped how I understand how people respond to new tools and ideas like AI and AR.As my career evolved, I felt compelled to move into the tech space to make a deeper, more personal impact. Within this space I’ve been able to fulfill that goal by using the same creative and human-centered mindset to help people navigate the world around them, build meaningful connections, and access better healthcare experiences. It’s also what drives my commitment to mentorship—helping emerging designers find their voice and refine their craft so they too can create work that makes a difference.
Sr. Production Artist + Art Director
- Directed award winning creative campaigns and packaging for clients including Adobe, Dell, Deep Silver, and Square Enix
- Led design for global product launches, experiential events, and brand activations across digital and physical environments
- Worked with emerging technology like Oculus and early AR and VR well before mainstream adoption. Scrappy problem solving and experimentation were core to the process
- Produced 30 second TV spots, interactive digital campaigns, and large scale installations on fast-moving timelines
- Some clients kept the creative after the activations were over, including framed pieces in their offices following award winning booth campaigns
Visual Designer + Art Director
- Directed creative across TV, print, and digital for brands like HBO, W Hotels, and Hulu.
- Led hybrid teams and collaborated directly with execs to align campaign work to broader brand goals.
- Strengthened client relationships by acting as both hands-on lead and strategic design partner.
- On the Care App and Concierge Referral projects, reduced time to delivery by 20% through smart design decisions and flow architecture—streamlining complex processes, building intentional paths through the experience, and aligning with clinicians, engineering, and operations to ensure clarity and speed.
Brand Experience Consultant
- Created award-winning brand and product experiences with a focus on accessibility and usability
- Collaborated with teams across tech, healthcare, nonprofit, and entertainment to bring ideas from concept to launch
- Designed motion and digital experiences that gave brands personality while remaining inclusive and easy to use
- Built flexible design systems that kept work consistent without limiting creativity
- Helped founders, designers, and engineers align around clear, purposeful outcomes
- Helped designers build confidence, sharpen their eye, and design with thinking like accessibility in mind
