Overview

Zoosk needed to evolve. With over 41 million members and no major updates in nearly a decade, the brand risked falling behind in a fast-moving dating landscape. The goal was to mature the brand, modernize the experience, and build systems that could scale—without disrupting stability.

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My role:

I led the redesign of Zoosk’s web presence and marketing systems from end to end. This included product design, brand evolution, performance marketing, and technical collaboration with engineering.

What I did

Reimagined the core web experience using a new UX/UI framework to improve clarity and engagement
Established a unified brand system used across ads, landing pages, and partner channels
Built scalable design templates to support high-volume campaigns while reducing creative overhead
Partnered with engineering to rebuild the landing page infrastructure for better speed and flexibility
Introduced automation to streamline marketing workflows and improve deployment velocity

Outcomes

Impact:

Increased conversion rates by 15% within two weeks of relaunch
Elevated brand perception across a 41M user base
Delivered a design system still in use post-acquisition by Spark Networks
Set a new operational foundation for future growth and campaign scale