Designing a Unique User Experience for 40 Million Singles
Zoosk, a dating app catering to nearly 41 million users worldwide, was in need of a significant upgrade to meet the demands of their growing and demanding user base. The profile experience hadn't been optimized for approximately seven years, presenting a challenge that required immediate attention. This case study highlights the approach taken to address these challenges and presents the results obtained through the profile redesign initiative.
To tackle the profile redesign challenge and cater to Zoosk's broad demographic, the following approach was undertaken:
The profile redesign initiative led to significant improvements in user engagement and satisfaction. The following outcomes were observed:
In conclusion, our profile redesign initiative presented a significant risk but ultimately yielded rewarding results. The comprehensive approach, involving user-centered design, stakeholder collaboration, and iterative testing, led to a successful redesign that increased user engagement and satisfaction.