As virtual reality gained momentum across companies like Facebook, Google, and Apple, the design industry faced a shift in how stories are told and experiences are built. In partnership with AIGA, I joined creative leads from Google, Facebook, Unity, and Magic Leap to explore the future of immersive storytelling. We shared strategies for designing presence-driven experiences, rethinking narrative structure, and adapting creative workflows for spatial environments. I spoke to the role of designers in shaping these emerging mediums—moving beyond screens toward emotionally resonant, environment-first design—and shared insights from my own exploration of storytelling, motion, and spatial UX in VR.