How Foam Sculptures Stole the Show at PAX
Deep Silver had a challenge. Build impressive AAA booths for their titles Dead Island and Sacred 3, while working within a limited budget. Deep Silver, a new international game publisher,, sought to establish a significant presence at PAX, a prominent gaming expo. This case study outlines the approach taken to overcome this challenge and highlights the successful collaboration with Storyland Studios, resulting in a memorable booth experience.
To address the challenge of building striking AAA booths on a limited budget, the following approach was undertaken:
These striking AAA booths on a limited budget yielded impressive results. The following outcomes were achieved:
In conclusion, the challenge of building striking AAA booths within a limited budget was successfully addressed through the collaboration with Storyland Studios. The design concept, inspired by Deep Silver's titles, created a captivating and immersive booth experience at PAX. The collaboration resulted in a long-lasting relationship with Storyland Studios and garnered recognition from Complex magazine. By leveraging creativity, cost-effective materials, and a strong partnership, Deep Silver was able to establish a significant presence and make a lasting impression at PAX.