1 Million Pixels/Sec: Projection Mapping at Adobe MAX
Adobe had a desire to strengthen its brand and get people hyped about its pivot to a subscription model. They wanted to create a super engaging experience that would blow the minds of digital creatives, developers, marketers, designers, and influencers. We'll explore the approach I took along with the Kenwood Experience team to make it happen.
To meet the client's expectations and create a memorable experience, the following approach was undertaken:
The efforts to reinforce Adobe's brand and drive product engagement through the highly branded experience yielded significant positive outcomes. The following results were achieved: