Using Ai to Improve Connections online and IRL with Quick Hello
This case study highlights Zoosk's initiative to address the challenge of low conversation initiation and response rates among its users. Recognizing the importance of messaging in online dating apps, Zoosk aimed to develop a tool that would facilitate more meaningful connections at a faster pace. To ensure the relevance of the challenge, internal and external surveys were conducted, confirming messaging as a critical point of friction. This case study outlines the approach taken to tackle the issue and presents the results obtained from implementing the "Quick hello (QH)" experiment.
To address the messaging challenges faced by users and enhance connections, I followed the following approach:
The implementation of the QH feature yielded promising results and enhanced user connections on the platform. The following outcomes were observed:
In conclusion, our initiative to enhance user connections through personalized messaging proved successful. The idea of leveraging user profiles and AI technology to provide unique and relevant message options enabled users to create richer connections at a faster pace. The positive user feedback and increased engagement demonstrated the value of personalized messaging in facilitating meaningful connections. Zoosk's commitment to improving user experiences led to a significant enhancement in the messaging process and ultimately contributed to a more positive and successful online dating experience in the app and in person.