ZOOSK | Product Design

Retelling Zoosk's love story

ROLE

Art Director
Principle Designer

TEAM

Marketing
Product

OVERVIEW

Zoosk is a leading online dating company with the mission to empower everyone to lead a more fulfilling love life. Zoosk wanted to change the business's culture and nurture it into a mature brand that people loved. The growth of the company demanded to have some significant changes to the company website and homepage. The refresh also encompassed outside brandings such as DR campaigns on Facebook and third-party vendors.

I designed an all-new web presence for Zoosk Inc. and managed its development through the launch. I employed a cutting-edge UX/UI theory developed in-house and launched the project to much fanfare from users. This refresh also carried over into Zoosk’s marketing collateral. The deliverables consisted of banner ads, Facebook carousel creative, as well as Landing pages for our third party vendors. Finally, I worked with our engineers to debug then develop a more efficient system of building and maintaining our massive list of deployed landing pages. This revision exercise conversion rates by 15% within the first two weeks!

Old vs the new version of our landing pages.

Competitive analysis of similar brands in our space
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