ZOOSK | Product Design

Retelling Zoosk's love story


Art Director
Principle Designer




Zoosk is a leading online dating company with the mission to empower everyone to lead a more fulfilling love life. Zoosk wanted to change its culture and nurture it into a mature brand that people loved. The company's growth demanded significant changes to the website and homepage. The refresh also encompassed outside branding such as DR campaigns on Facebook and third-party vendors.

I designed an all-new web presence for Zoosk Inc. and managed its development through the launch. I employed a cutting-edge UX/UI theory developed in-house and launched the project with too much fanfare from users. This refresh also carried over into Zoosk’s marketing collateral.

The deliverables consisted of banner ads, Facebook carousel creative, and landing pages for our third-party vendors. Finally, I worked with our engineers to debug then develop a more efficient system of building and maintaining our massive list of deployed landing pages. This revision exercise conversion rates by 15% within the first two weeks!

Old vs the new version of our landing pages.

Competitive analysis of similar brands in our space
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