"Lively" is a hot new dating app that moves beyond static images and text. The idea is to help daters get to know each other through short videos rather than sharing still image selfies. This new concept adds new life and authenticity to the usual experience on dating apps and makes it easier to get a closer look at who's interested. Similar to the app experience, Lively wanted to tell its story in a new and exciting way. So I suggested using Virtual reality and the 360 platforms to stand out from the crowd and create brand awareness—a far cry from your typical product-focused vision video.
The 360 concept was initially a tough sell and led to several storyboarding rounds and a company-wide field trip to Helios, a local VR production house. Following the approval of the video, I worked with the production team "After Party." We facilitated a casting call over two days with over 200 applicants, not including some of my coworkers who were terrific and got involved.
This short film was shot throughout San Francisco throughout a long weekend; it's also one of the first times a brand has used 360 videos to tell a story. Ultimately, with a one-month production deadline, the video garnered 298,000 views on Facebook and Youtube in the first week.