LIVELY DATING APP | Art Direction

Spinning a brand's romance tale in 360°

ROLE

Art Direction Lead

TEAM

Lively
After Party Post Production Company

OVERVIEW

"Lively” is a hot new dating app that goes beyond static images and text. The idea is to help daters get to know each other through short videos rather than sharing still image selfies. This adds new life and authenticity to the usual experience on dating apps and makes it easier to get a closer look at who’s interested. The brand wanted to tell their story in a new and exciting way. I suggested using Virtual reality and the 360 platform as a way to stand out from the crowd and to create brand awareness. A far cry from your typical product focused vision video.



‍‍WEAVING THE TALE

The 360 concept was initially a tough sell. This lead to several rounds of storyboarding and a company-wide field trip to Helios, a local VR production house. Following the approval of the video I worked with the production team “After Party.” We facilitated a casting call over two days with over 200 applicants, not including some of my coworkers who were terrific and got involved.

This short film was shot throughout San Francisco throughout a long weekend; it's also one of the first times a brand has used 360 videos, to tell a story. Ultimately, with a one-month production deadline, the video garnered 298,000 views on Facebook and Youtube in the first week.

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