DEEP SILVER | Art Direction

Two hot games make two of the hottest booths at PAX...out of foam

ROLE

Art Director
Illustrator

TEAM

Storyland Studios
Deep Silver

OVERVIEW

Deep Silver develops interactive games for all platforms. The Deep Silver label aims to captivate all gamers who have a passion for state-of-the-art gameplay in exciting game worlds. The Challenge was that due to a limited budget the company found it difficult to build a striking AAA booth for both titles. This was key to the company having a significant presence at PAX.

My original sketch of the proposed booth

Bringing the titles to life.

I set out to find a vendor that could help the company meet its goals of establishing a presence at PAX but also stay well within the budget scope. This challenge led me to a company called Storyland Studios. They specialized in building realistic structures entirely out of foam and other recyclable materials.

Pulling inspiration from Deeps Silver’s titles I came up with an illustration of what the structure could be. Tweetable photo ops, Zombies, and crashed vehicles acted as the main attraction all while hiding two large theaters within the structure. This win ultimately served as the catalyst to a long lasting relationship with the Deep Silver brand and was recognized by Complex magazine for having two of the top 15 best booths at PAX ( #2 and #5).

MORE WORK