Staff Product Designer + Design Manager

Hi, it’s a pleasure to meet you.

If a design systems nerd and a storyteller had a kid who also cared way too much about motion timing, accessibility and emotional impact, that’s probably me. Equal parts craft and care.

Download résumé ↓

David Moore as a child, smiling in a cowboy hat

Today

Designing for clarity, trust and care

At Included Health, I design for clarity, trust and care, from AI-powered tools like Dot to plan comparison and provider match experiences.

Before that, I built immersive brand and experiential work that blended story, technology and emotion. I’ve led and mentored teams, shaped design systems, and helped scale the craft and culture behind complex products. Player-coach is still my happy place.

Recently I’ve been exploring prototypes that merge AI and motion, testing how expressive interfaces can make digital experiences feel more human: the kind that make people smile and make sense.

Let’s IterateI founded Let’s Iterate, a space for designers to reflect, reset and grow. Through 1:1 sessions I support product designers and design leaders at every stage: portfolio reviews, project critiques, career strategy and design therapy. Design help without the ego.

Approach

How I work

I came up in experiential design, building projection-mapped keynotes and game launches, where an idea only counts if a room full of people feels it. I still work that way. I don’t hand off screens. I build the whole experience, in context, so a team can walk it start to finish before production starts.

Show, don’t describePrototypes and motion over decks.

Flows, not screensEvery idea shown in the moment before and after.

Build on the systemTokens and components a team can verify.

Leave the team fasterTemplates, libraries and rules others reuse.

Experience

Where I’ve worked

Included Health

Oct 2019 – PresentSan Francisco Bay Area

Staff Product Designer + Design Manager + Mentor

Founded and led Dot, a generative AI initiative focused on safe, scalable member-facing experiences across sensitive health moments.
Built the company’s first design system, accelerating delivery and strengthening trust across product and engineering.
Redesigned Care App, the clinical platform used by thousands of coordinators: cut training time, improved quality and delivered 10/10 CSAT.
On Care App and Concierge Referral, reduced time to delivery by 20% through flow architecture and close alignment with clinicians, engineering and operations.
Unified fragmented referral workflows after an acquisition, eliminating rework and driving consistency across care teams.
Established the Animation Guild and mentorship programs to level up design maturity and team culture.

Zoosk

Jan 2018 – Oct 2019San Francisco Bay Area

Sr. Product Designer

Led the redesign of Zoosk’s core product experience, increasing engagement and profile views through a more modern, human-centered UI.
Directed the rollout of machine learning features to improve match relevance and content personalization.
Drove the build of Lively, Zoosk’s sister app and one of the first dating platforms with video meetings as a core feature.
Presented Zoosk’s redesign strategy at SF Design Week.
Developed early 360° AR campaigns to explore immersive brand storytelling ahead of market trends.

Zoosk

Jan 2017 – Jan 2018San Francisco Bay Area

Sr. Brand Experience Designer + Marketing + Product

Reimagined the mobile experience for 40M+ users, increasing engagement by 35%.
Co-led the launch of Lively, a video-first dating app, driving 500K downloads.
Designed and tested growth experiments that boosted conversion by 28% across paid and organic channels.
Cut customer acquisition costs by 45% by redesigning Facebook creative with their ad team.
Directed immersive campaigns, including a VR experience with over 2M views, that modernized the brand and drove earned media.

Zoosk

Oct 2015 – Jan 2017San Francisco Bay Area

Sr. Visual Designer + Art Director

Led the overhaul of Zoosk’s microsite ecosystem: audited hundreds of pages and reduced them to 40 high-performing templates.
Built tighter alignment between product and marketing so ads connected naturally to the in-product experience.
Directed campaign creative across paid media, landing pages and email.
Established testing systems to find the creative patterns that drove engagement.

Brand experience → human experience

Why experiential design still shapes my work

My early work at experiential agencies taught me to combine storytelling, technology and emotion to build immersive experiences with tools years ahead of their time. That foundation shapes how I understand people’s reactions to emerging technology like AI and AR, and how I design products that connect, empower and inspire.

Kenwood Experiences

Aug 2011 – Oct 2015San Francisco Bay Area

Sr. Production Artist + Art Director

Directed award-winning campaigns and packaging for clients including Adobe, Dell, Deep Silver and Square Enix.
Led design for global product launches, experiential events and brand activations across digital and physical environments.
Worked with Oculus and early AR and VR well before mainstream adoption.
Produced 30-second TV spots, interactive campaigns and large-scale installations on fast timelines.

EMI

Oct 2009 – Oct 2014Washington D.C. + Remote

Visual Designer + Art Director (Freelance)

Directed creative across TV, print and digital for brands like HBO, W Hotels and Hulu.
Led hybrid teams and worked directly with executives to align campaigns to brand goals.
Strengthened client relationships as both hands-on lead and strategic design partner.

Freelance

Jan 2006 – PresentRemote

Brand Experience Consultant

Created award-winning brand and product experiences with a focus on accessibility and usability.
Worked with teams across tech, healthcare, nonprofit and entertainment from concept to launch.
Built flexible design systems that kept work consistent without limiting creativity.
Helped designers build confidence, sharpen their eye and design with accessibility in mind.

Expertise

What I bring

Strategy with momentumProduct and design strategy that brings clarity to complex teams.

Responsible AIGuiding the use of AI systems and LLMs while staying curious about what’s next.

Strong partnershipsDesign, product and engineering shipping meaningful work together.

Growing designersMentoring for confidence, craft and collaboration.

Motion with heartMotion, brand and inclusive design with personality.

Repeatable systemsSystems that empower teams and make great work repeatable.

Kind words

What partners say

“

David’s optimistic and collaborative approach fosters trust and makes him a valued bridge between clinical teams and EPDD, especially in a space where that connection hasn’t always felt strong.

“

On top of his talent, David always brings a great attitude to our collaborations. His positivity is contagious and makes working together more enjoyable and productive.

“

David consistently demonstrates active listening, fully understanding the team’s needs before proposing creative and insightful ideas for new tools.

Designer by trade, artist at heart. Film lover, deep foodie, sculptor and a dangerously experimental maker. Proudly neurodivergent.