GRANDROUNDS / INCLUDED HEALTH, SAN FRANCISCO,CA , OCTOBER 2019 TO PRESENT

STAFF PRODUCT DESIGNER, OCTOBER 2019 to Present

Closely partner with marketing and Biz Dev to develop and implement a consistent/modular design language and system across all clients
Run preliminary internal accessibility audits to inform our baseline perception of our accessibility score before sourcing and partnering with an outside consultant.
Work with the GH/IH Care Team to design, test, and launch a Telehealth product during the beginning and height of the Covid-19 pandemic with minimal time and resources.
Co-run focus groups with the goal of understanding the unique needs of Black people in healthcare navigation, primary care, and behavioral health to shape our future products and services for the Black Community. The BCIC includes the following seven customers: Genentech, State Farm, Medtronic, Accenture, Walmart, Best Buy, and Target.
Build and own a framework for a workflow that holds accessibility and inclusivity as core components while simultaneously finding opportunities to serve our special needs community to better ensure that everyone has the same level and opportunity for a high level of health equity.

Led and managed the Zoosk Profile redesign, which boosted profile views and interactions.
Presented the journey of the Profile redesign and app refactoring at SF Design Week 2018
Art Directed Zoosk marketing creative to move the brand forward and bridge the gap between marketing and product.
Held bi-monthly meetups with designers to have portfolio reviews and mentorship sessions
Led the art direction on a guerilla campaign for our sister product, Lively with Muni.
Consolidated our 300+ Landing pages to a manageable number while also facilitating the move to a more stable hosting platform in under a month.
Led the art direction for Zoosk’s brand moving into 2018
Introduced new technology such as Machine learning into the platform in a way that adds value for our users and well as our business

Customize user experience over multiple platforms by developing marketing materials to solidify the company’s identity.
Develop creative for three departments: UX, product, and marketing.
Modernized and revamped the website, increasing user signups by 15% in the first 2 weeks.
Reengineered the in-app paywall to reflect a more compelling value-add.
Investigated emerging and innovative trends to develop the creative engine continuously.
Cooperated on design strategies with the marketing team.
Spearheaded ongoing digital A/B and multivariate testing strategy to increase click-through and conversion rates of advertisement and landing pages through thoughtful design iteration.

Completed and delivered projects to Fortune 500 companies, including Adobe, NASCAR, Dell, Deep Silver, and Square Enix.
Directed creative teams to generate both national and international campaigns.
Oversaw 30-second television ads and creative product packaging.
Steered teams in developing, designing, and producing brand-extending and cross-channel campaigns.
Ideated innovative concepts, directed photo art, and produced sketches.

Guided design team on website architecture, television slates, direct mail, print ads, and bold outdoor signage.
Coached and mentored junior design staﬀ and freelance vendors.
Liaised with copywriter and design manager on concepts for monthly campaigns.
Administered and designed internal creative materials, collateral and promotional ads.
Partnered with the executive team to draw out a vision for company marketing strategies.

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