Hewlett Packard

Turning the table on digital security.

David Moore

Zoosk Inc.

Gabe Valdivia

Facebook

Robbie Tilton

Google

Greg Madison

Unity

About

Time to "Think Like a Bad Guy."

HP's vision is to craft technology that makes life better for everyone and every organization around the globe. HP had acquired several IT security companies and properties in a move to stay ahead of the competition. When it came to security space, HP needed a way to portray that it had the credentials to deliver on the expectations of people in the security area.

Role

  • Art Director

  • Sr. Visual Designer

  • Illustrator

Spy vs. Spy ice-breaker

This project was first introduced in the form of animation that featured spy-vs-spy videos. This needed to change to make the company emerge from conventional campaigns. I introduced a concept that included a Bad-Guy lair. The aim was to allow the attendees of the launch to be part of the event to better understand the world of tech hacking.

Results

  • NPS score increased by 15 points

Interested in more UX, Marketing, Product, or Experientially focused projects?

Contact Me

I'd be happy to show more work.

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