Lively dating app

Spinning a brand's romance tale in 360°.

David Moore

Zoosk Inc.

Gabe Valdivia

Facebook

Robbie Tilton

Google

Greg Madison

Unity

Role

Creative Director

Sole Storyboard Artist

Sr. Producer

Deliverables

Storyboarding

Casting lead Actors

Final film

Telling a 360° love story.

“Lively” is a hot new dating app that goes beyond static images and text. The idea is to help daters get to know each other through short videos rather than sharing still image selfies. This adds new life and authenticity to the normal experience on dating apps and makes it easier to get a closer look at who’s interested. The brand wanted to tell their story in a new and exciting way. I suggested using Virtual reality and the 360 platform as a way to stand out from the crowd and to create brand awareness. A far cry from your typical product focused vision video.

Role

Creative Director

Sole Storyboard Artist

Sr. Producer

Deliverables

Storyboarding

Casting lead Actors

Final film

Weaving the tale.

The 360 concept was initially a tough sale. This lead to several rounds of storyboarding and a company-wide field trip to Helios, a local VR production house. Following the approval of the video I worked with the production team “After Party”. We facilitated a casting call over a two day period with over 200 applicants, not including some of my coworkers who were amazing and got involved. This short film was shot throughout San Francisco over the course of a long weekend; it's also one of the first times a brand has used 360 video, to tell a story.

298,000 views

on Facebook and Youtube in one week

A Field trip

to a VR studio.

1 Month

production deadline

298,000 views

on Facebook and Youtube in one week

A Field trip

to a VR studio.

1 Month

production deadline

Final actors screen test.

Interested in more UX, Marketing, Product, or Experientially focused projects?

CONTACT ME

I'd be happy to show more work.

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